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Let’s talk about Harley Days 2024!

Let’s talk about Morzine’s annual Harley Days…

Nestled in the heart of the French Alps, the quaint town of Morzine has, over the years, transformed into a roaring haven for motorcycle enthusiasts. The history of Harley Days in Morzine is a journey marked by the thunderous rumble of thousands of engines, the camaraderie of riders, and a celebration of freedom on the open road. From the 11th – 14th July 2024, the bikes return, along with a huge range of entertainment and spectacles for all to see. Let’s take a trip down memory lane to explore how this iconic event has evolved into the spectacular gathering it is today.


The roots of Harley Days in Morzine trace back to the early 2000s when a small group of Harley-Davidson enthusiasts decided to organize a weekend getaway in the breathtaking alpine region. The idea was simple – a gathering of like-minded individuals sharing a passion for the iconic American motorcycles, surrounded by the stunning landscapes that the French Alps had to offer.

As word spread through the nearly a million-strong Harley-Davidson community, the event gained traction, attracting more riders each year. Morzine, with its charming streets and alpine vistas, provided the perfect backdrop for this celebration of freedom and brotherhood.

The Growing Roar…

In the following years, Harley Days in Morzine began to take on a life of its own. What started as a casual meetup evolved into a full-fledged event, complete with organized rides through the winding mountain roads, a display of custom bikes in the town center, and an ever-growing sense of camaraderie among participants.

Local businesses recognized the economic potential of the event, offering special deals and discounts for Harley Days attendees. Morzine itself became a destination for not just riders but also for those curious to witness the spectacle of hundreds of Harley-Davidsons converging on the town.

Each year, you’ll discover live music nights, street parties and much more for everyone to enjoy. At the centre of the action is Rue du Bourg with its plethora of shops, restaurants and bars.

The Roar Continues…

As we reflect on the history of Harley Days in Morzine, it’s clear that what started as a modest gathering has evolved into an international phenomenon. The town’s streets, once filled with the sounds of nature, now echo with the distinctive roar of Harley-Davidson engines.

The history of Harley Days in Morzine is not just a timeline of events but a testament to the enduring spirit of freedom, camaraderie, and the unyielding passion for the open road. As the annual gathering continues to grow, one thing is certain – the roar of Harley Days in Morzine will resonate through the French Alps for years to come, creating memories and forging connections among riders from all walks of life.

In it’s 9th edition, this year promises to be just as good as the rest, with headliners confirmed already – catch The Dire Straits Experience bike show across the weekend!


See more updates here!



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